Ecast and Buffett’s label Mailboat Records advance released “Live in Mansfield, MA” and “Live In Cincinnati, OH” on the Ecast Location-Based Broadband Network a week before the albums were available in stores. Rather than rely solely on radio, Mailboat augmented their release strategy by advancing the albums on the Ecast network. Ecast estimates that the Buffett promotion reached over 3 million people during its run. Ecast further estimates that its audience will eclipse 70 million people over the course of 2004.
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