Jimmy is mentioned in the NY Metro article "The Cocktail Creationist"
http://newyorkmetro.com/nymetro/news/bizfinance/biz/features/10816/index.html
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“Brands are a funny thing,” he says. “Corona beer started at the University of Texas, where kids were putting a lime in it. Then Jimmy Buffett was drinking it. Then it was the hottest beer in America. With Jager, we saw we were getting large orders because the LSU kids were drinking it. [/i:2a65b47b77]
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